Choosing
a Real Estate Agent
The Three most
important criteria for selecting an agent are:
-
Level of service
-
Selling quickly at expected price
-
Reputation of agent and company
|
Five
Reasons A Property Sells:
-
Location
-
Price
-
Terms
-
Condition of the Property
-
The Agent you select
|
YOU CONTROL FOUR
OF THESE!
Cooperative
Sales:
Over 67% of all
property sold in the Multiple Listing Service is a Cooperative
sale. For that reason your selection of a company should
be based on who will represent your best interests and give
you the best service.
Potential
Dual Agency
A Seller's agent
has the obligation of providing you client level services
in a fiduciary relationship that include:
- Loyalty
-
Obedience
-
Disclosure
-
Confidentiality
-
Accounting
|
The selling agent,
acting as a subagent, has the duty to exercise reasonable
skill and care in the performance of the Broker's duties,
a duty of honest and fair dealing and a duty to disclose
all facts known to the Broker that materially and adversely
affect the consideration to be paid for the property.
A dual agency
situation can arise if, after your agent has entered into
an agency relationship with you, one of the salespersons
in their company accepts an agency relationship with a buyer.
If that salesperson shows your home, the agents will in
effect be representing both parties.
This is a potentially
challenging situation because it is difficult to afford
both parties full client level services. Dual agency should
only be entered into with the written agreement of both
buyer and seller.
If this situation
develops, you make an election for your agent to go ahead
and show the property and pursue an offer. By making this
election, you need to understand that part of the duties
of disclosure cannot be made because it would violate the
confidentiality with the other party.
In representing
both the seller and the buyer, the Broker will not, without
the express written permission of the respective party,
disclose to the other party that the seller will accept
a price less than the listing price or that the buyer will
pay a price greater than the price offered.
In all circumstances,
both seller and buyer should expect diligent exercise of
reasonable skill and care in the performance of the Broker's
duties.
Agency is a legal
relationship and a written agreement should be completed
to explain all the duties and responsibilities.
For Sale
By Owner Headaches:
-
Window-shoppers
-
Lookers stopping at all hours of day & night
-
Mis-pricing home
-
Inability to qualify buyers
-
Letting strangers in the home
-
Negotiating with buyer
-
Knowing everything that needs to be done
-
Missed opportunities when away from home
-
Buyers wanting the commission savings
-
Buyers who don't like to deal directly with owners
|
Pricing
Your Home
Your agent wants
you to get the highest price and you want the home SOLD.
Sellers Control
Salability -- The seller controls the condition of the property,
the terms they will consider and the asking price. Your
house will be marketed at the price that will be in YOUR
BEST INTEREST.
The Market Controls
Value -- Beyond the control of the seller is the value a
buyer will assign to a given location and the number of
houses for sale. They are not interested in what you paid
for the property, what you have spent on redecorating, or
how much money you need to purchase your next home. Buyers
will always search the market place for the BEST VALUE.
The fact show
that as the asking price for your home goes up, there are
fewer buyers that are able to afford your home. This will
result in a longer marketing time to find the right buyer
for your home. Inversely, if you set a lower asking price
for your home it will most likely sell faster. It is important
to realize this and to figure out if the price you get for
your home is more important than how long it takes to sell
it. If you print out this page, write in your ideas on price
range from "I must sell it now", to "I have
plenty of time". Doebler Realty Realtors are experts
and will be able to assist you in figuring out how to meet
your goals and needs.
Preparing
Your Home for Showing
With buyers,
first impressions count. A small investment in time and
money will give your home an edge over other listings in
the area when the time comes to show it to a prospective
buyer.
Here are some
suggestions, which, over the years, I have found will help
to get top market value:
- General
Maintenance
-
Oil squeaky doors
-
Tighten doorknobs
-
Replace burned out lights
-
Clean and repair windows
-
Paint interior as necessary
-
Repair cracked plaster
-
Repair leaking taps and toilets
-
Spic and Span
-
Shampoo carpets
-
Clean washer, dryer, and tubs
-
Clean furnace
-
Clean refrigerator and stove
-
Clean and freshen bathrooms
-
Clean garage
-
Clean basement and/or crawl space
|
The First Impression
-
Clean and tidy entrance
-
Functional doorbell
-
Polish door hardware
-
Clean windows
-
Flowers at front entrance
-
Clean outdoor furniture
|
Curb Appeal
-
Cut lawns
-
Trim shrubs and lawns
-
Weed and edge gardens
-
Pick up any litter
-
Clear walk and driveway of leaves
-
Repair gutters and eaves
-
Touch up exterior paint
|
The Buying Atmosphere
-
Be absent during showings
-
Turn on all lights
-
Light fireplace
-
Open drapes in the day time
-
Play quiet background music
-
Keep pets outdoors
-
Place setting at dining room table.
|
The Spacious
Look
- Clear
stairs and halls
-
Store excess furniture
-
Clear counters and stove
-
Make closets neat and tidy
-
Remove personal art work/posters
-
Hang mirror to reflect outside light
|
What
Happens Next ?....
First Week
- Install
sign in prominent place
-
Prepare advertising plan for your home
-
Tour of your home by Doebler Realty
-
Copy of multiple listing sheet in the hands of your
Realtor
|
Second Week
-
Copy of MLS sheet in the hands of all area Realtors
-
First ads appear in real estate papers and/or real
estate magazines
-
Neighborhood canvass completed
|
Third Week
-
Your Realtor will follow-up on ads placed
-
Open house scheduled, if desired
-
Your Realtor will review showing activity and feedback
from all Realtors showing your home
|
Fourth Week
-
Your Realtor will follow-up on ads placed
-
Your Realtor will review showing activity and feedback
from all Realtors showing your home
- Review
price and other market factors affecting the sale
of your home
-
Update information on MLS sheet
|
Fifth through
Seventh Weeks
-
Follow-up advertising
-
Review of showing activity and feedback from all
Realtors showing your home
|
Eighth Week
-
Your Realtor will follow-up on ads placed
-
Your Realtor will review showing activity and feedback
from all Realtors showing your home
-
Review price and other market factors affecting
the sale of your home
-
Update information on MLS sheet
-
Open House scheduled, if desired
|
Ninth through
Eleventh Weeks
- Follow-up
advertising
-
Review of showing activity and feedback from all
Realtors showing your home
|
Twelfth Week
-
Your Realtor will follow-up on ads placed
-
Your Realtor will review showing activity and feedback
from all Realtors showing your home
-
Review price and other market factors affecting
the sale of your home
-
Update information on MLS sheet
-
Open House scheduled, if desired
|
Thirteenth through
Fifteenth Weeks
-
Follow-up advertising
-
Review of showing activity and feedback from all
Realtors showing your home
|
Sixteenth Week
-
Your Realtor will follow-up on ads placed
-
Your Realtor will review showing activity and feedback
from all Realtors showing your home
-
Review price and other market factors affecting
the sale of your home
-
Update information on MLS sheet
-
Open House scheduled, if desired
|